Crafting immersive experiences
We design custom virtual journeys for luxury brands: hotels, yachts, private jets and exclusive venues.
Partnering with lifestyle-driven brands in Luxury, Wellness, and Hospitality.
We create digital experiences with a future vision
where innovation becomes emotion.
GET INSPIRED
FRETTE VR EXPERIENCE
SHOWCASED AT FORBES TRAVEL GUIDE SUMMIT 2025
An immersive virtual reality experience for Frette, showcased at the 2025 Forbes Travel Guide Summit in Monaco. Discover how Milano Creative Lab connected four iconic Frette locations through innovative storytelling.
We crafted a bespoke Virtual Reality Experience for Frette, merging heritage, lifestyle and digital innovation across four iconic locations: the Milan flagship store, a private yacht in the French Riviera, the Le Logis estate in Cognac, and a private jet.
This immersive journey premiered at the 2025 Forbes Travel Guide Summit in Monaco, where it captured the attention of hospitality leaders, luxury partners and international media.
Our goal? To translate the sensory world of Frette into a high-end virtual storytelling experience, tailored for luxury brand engagement.
This VR Experience is part of Milano Creative Lab’s immersive content solutions for high-end hospitality, lifestyle and design brands.
Want to see the full journey?
We’re crafting a dedicated case study page.
Meanwhile, tell us about your project — we’ll design something equally immersive for you.
Let’s Shape Your Project Together
Tell us more about your brand and we’ll send you a custom selection of relevant projects.
We’ll get back to you within 24 hours with a tailored response.
about us
Creative Partnership, Redefined
We design immersive content for luxury, wellness and hospitality brands.
Milano Creative Lab is a creative studio based in Italy, specialized in immersive experiences, cinematic storytelling and virtual reality (VR).
We help elevate brand identity through refined digital narratives, blending VR environments, cinematic video, and evocative photography.
Our approach is rooted in the belief that every project is a creative partnership — a long-term collaboration built on trust, vision and shared values.
Each experience is crafted to inspire, engage, and transform brand essence into emotionally powerful journeys.
Trusted by leading brands in lifestyle, design and hospitality
Trusted by brands in luxury lifestyle and design
Meet the team behind immersive journeys for luxury brands
Crafting Italian storytelling and digital experiences for lifestyle-driven partnerships.